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The Making of the Consumer
The Making of the Consumer

Frank Trentmann

Frank Trentmann is Professor of Modern History at Birkbeck College, University of London, and Director of the Cultures of Consumption research programme, co-funded by the Economic and Social Research Council (ESRC) and the Arts and Humanities Research Council (AHRC). Author affiliation details are correct at time of print publication.

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(ed)

Berg, 2006

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Book Chapter

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Addressing the Consumer[*]

DOI: 10.5040/9781474215725-ch-013
Page Range: 291–312
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